Jorge defines the strategy of integrated campaigns across Southern Europe. A former business journalist, Jorge joined LEWIS in 2003 to lead a two-person office in Madrid. He now leads over 40 people in a region that provides services to leading brands in Barcelona, Lisbon, Madrid and Milan.
In his career, spanning 20 years, he has advised global and local clients in the Consumer and B2B spaces. Brands that he has successfully counselled include the likes of Samsung, Canon, Nokia, Motorola and Renfe among others.