When ransomware attacks rose to prominence, LEWIS and Intermedia saw an opportunity to be a resource about the threat by sharing useful data points with customers, prospects, partners and media. LEWIS suggested a report detailing the rise and impact of ransomware as a threat to businesses that would examine the cost of ransomware, business downtime when infected, whether files are returned once the payment is made, and more. LEWIS and Intermedia developed compelling survey questions with the following goals in mind:
LEWIS secured 15+ pieces of coverage from the research and subsequent ransomware campaign, including articles in Entrepreneur, Forbes, SC Magazine and more. In additional to the survey statistics, many articles also included the key messages for Intermedia’s back-up and file sharing product, SecuriSync. The research also continues to gain attention nearly one year after being released.
Storylines created by LEWIS and stemming from the research included:
Intermedia created a full report, a webpage and tip sheets with highlights from the research to support the campaign – all of which continues to be an asset to reporters.
“The LEWIS team identified a budding trend and developed a strategy for how Intermedia could insert itself at the forefront of the news event, long term. This campaign has resulted in coverage and media relationships that we hadn’t seen prior with the likes of Forbes and Entrepreneur. It has easily been our most successful campaign to date, and continues to drive PR coverage and organic interest and leads nearly a year later.”
- Melanie Lombardi, Sr. Communications Manager at Intermedia