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Pure Fitness


IMMERSIVE FITNESS™ is the latest in mind/body management and perfectly matched to today’s high-speed, high-pressure lifestyle. 

Our Mission: Launch IMMERSIVE FITNESS™ at Pure Fitness’ flagship facility. 


Strategy 

The goal was to communicate the essence of the new experience. Influencers were given custom-fitted exercise outfits from partners Reebok and Les Mills. They also sampled a range of healthy food from Pure Group’s nood food.

Results 

  • 15 celebrities attended a pre-trial session of the 270° Immersive Fitness experience
  • 63 influencers joined the opening launch event
  • 58 influencers trialed The Trip™ on launch day
  • 16 one-to-one media interviews, including CNBC, Reuters and CNN
  • 62 media articles
  • 36 blog posts
  • 32 Facebook and Twitter posts

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